Glossary
Colour accuracy
Colour accuracy means the colour in a product photo matches the real garment, so what arrives is what the customer expected.
Also called: colour matching · true-to-colour
‘Not as pictured’ colour is one of the common reasons fashion items are returned. Photographers use colour charts and calibrated screens; retouchers match the image to a physical swatch.
Images should be saved in sRGB, which most marketplaces require, so browsers show the colour as intended.
Updated 26 September 2026.