The words behind
a product photo.

A 360° spin shows a product rotating a full circle, so the customer sees front, sides and back in one view.

An AI fashion model is a computer-generated person used to show clothing in images or video; it does not correspond to a real individual.

AI image labelling marks an image as AI-generated, visibly or in its metadata — for example the IPTC field DigitalSourceType = TrainedAlgorithmicMedia.

Aspect ratio is the proportion between an image's width and height — for example 1:1 (square), 3:4 (portrait) or 2:3.

An automatic quality check reviews each AI-generated image for common faults — changed garments, extra limbs, distorted hands, visible mannequins — before it reaches the customer.

Background removal separates the product from its background so it can be placed on white, on transparency or in a new scene.

A brand kit is a saved set of visual rules — models, sets, mood, palette — applied to every new image so a catalogue stays consistent.

Campaign imagery is the set of hero images a brand uses to launch a season or collection across ads, site banners, social media and press.

Colour accuracy means the colour in a product photo matches the real garment, so what arrives is what the customer expected.

In fashion, a digital twin is an AI likeness of a specific real model, trained with their consent so a brand can use the same face across many images.

Editorial fashion photography tells a story with clothes — a location, a mood, a character — rather than simply documenting the product.

A flat-lay is a product photo of a garment laid flat on a surface and photographed from directly above.

A ghost mannequin photo shows a garment as if worn by an invisible body: it is shot on a mannequin, and the mannequin is removed in editing so the garment keeps its 3D shape.

A hanger shot photographs a garment hanging on a hanger, usually against a plain wall — quick to produce and good for showing length.

Image resolution for e-commerce is the pixel size of a product image; larger images allow zoom, and each marketplace sets its own minimum.

A line sheet is a document brands send to wholesale buyers listing each style in a collection with its image, style number, colours, sizes and prices.

A lookbook is a curated set of images showing a collection worn and styled, used to present a season to buyers, press and customers.

A model release is a signed agreement in which a person allows their likeness to be photographed and used commercially, within agreed limits.

A mood board is a collage of images, colours and textures that defines the look and feeling a shoot or collection should have.

On-model photography shows a garment worn by a person, so customers can judge fit, length, drape and proportion.

A packshot is a clean, neutral photo of a product on its own — usually on a white background — used as the main image on a product page.

A fashion product video is a short clip — usually 5 to 15 seconds — showing a garment in motion, so customers can see drape, movement and the back.

A pure white background is one where every background pixel is exactly white — RGB 255, 255, 255 or #FFFFFF — as many marketplaces require for main product images.

Retouching is the editing of a photograph after it is taken: cleaning skin and fabric, correcting colour, removing dust, creases and distractions.

A runway video shows a model walking toward the camera, as on a fashion-show catwalk, to present how a garment moves in motion.

Size range photography shows the same garment on models of different sizes, so customers can see how it fits a body like theirs.

A swatch is a small sample or close-up image of a fabric or colour, shown so customers can see texture and choose between colourways.

Virtual try-on is technology that shows a garment on a person who never wore it — either the shopper, or a model in a product photo.