Glossary
Digital twin (house model)
In fashion, a digital twin is an AI likeness of a specific real model, trained with their consent so a brand can use the same face across many images.
Also called: brand model · house model
A digital twin keeps a catalogue consistent: one recognisable face across hundreds of products. It is built from photos of a real person, so it requires that person's explicit, written permission and a clear agreement on where and how long the likeness may be used.
Without consent, generating a real person's likeness can breach image rights and data-protection law.
In Atelier Noir
Atelier Noir's house-model feature accepts a real person's photos only with a signed consent confirmation, and the Maison Privée plan includes one brand digital twin.
Updated 26 September 2026.