Glossary
Brand kit
A brand kit is a saved set of visual rules — models, sets, mood, palette — applied to every new image so a catalogue stays consistent.
Consistency is what makes a catalogue look like one brand rather than a collage. A brand kit saves the choices so every new product is photographed the same way, by anyone on the team.
In Atelier Noir
Brand kits are part of every Atelier Noir plan: one on Indie, five on Atelier, unlimited from Couture.
Updated 26 September 2026.