Glossary
Lookbook
A lookbook is a curated set of images showing a collection worn and styled, used to present a season to buyers, press and customers.
Where product pages answer ‘what is it?’, a lookbook answers ‘how would I wear it?’. Looks are styled head to toe and photographed in a consistent mood — the same location, light and casting across the collection.
Lookbooks are shared as PDFs, on a brand's site and increasingly as short films. Consistency matters more than any single image.
In Atelier Noir
The lookbook film feature assembles finished frames and clips into one film; a brand kit keeps model, sets and mood consistent across a collection.
Updated 26 September 2026.