Glossary
Mood board
A mood board is a collage of images, colours and textures that defines the look and feeling a shoot or collection should have.
Before a shoot, the mood board aligns designer, photographer, stylist and client on light, locations, casting and styling. It is the brief in pictures.
In Atelier Noir
A brand kit plays the same role in the studio: it fixes the models, sets and mood your frames should follow.
Updated 26 September 2026.