Glossary
Campaign imagery
Campaign imagery is the set of hero images a brand uses to launch a season or collection across ads, site banners, social media and press.
A campaign has fewer images than a product catalogue but each one carries more weight: it sets the tone for the season. It is usually shot once, in one mood, and reused everywhere.
The same garments then appear in product-page images, which need to be consistent with the campaign but clear enough to buy from.
Updated 26 September 2026.